If you are already using Twitter (for personal or business), congratulations on getting engaged with this hot social media technology.
Unfortunately, most accounting and tax firms have NOT adopted social media as part of their marketing and practice development strategy. Now that Twitter went public and it’s valued at over 30 billion dollars, I truly hope this is a wake up call to many firms. You shouldn't sit on the sidelines any longer (unless you are winding your practice down).
Part of effective marketing means that you need to be where your clients are. Millions of potential cloud-friendly prospects are using Twitter everyday. These Twitter users need tax services and accounting services for their businesses. How can you ignore this gi-normous potential.
Twitter is a tool for you to share your expertise and build local relationships. You can also use it to stay on top of key events and issues by using hashtags and by following industry thought leaders. You can build your reputation as an industry expert. And it is free.
Twitter will require a few minutes everyday to send a tweet or review tweets from users you follow. Share advice to millions real-time.
When you do get engaged with Twitter, you will probably want a personal Twitter account to follow things you like to do, plus a business Twitter account to tout your expertise and brand, and yet another Twitter account dedicated to your clients to keep them on top of happenings in your office. There are great tools to help you easily manage multiple accounts. I like HootSuite, it is free for up to 5 social media accounts including LinkedIn.
Take a moment to review my previous blog article on the benefits of social media for your practice. Getting on board now can move you from nowhere to the top 5% of firms using Twitter.
WHY SOCIAL MEDIA - WHY NOW? IT'S NOT A FAD - IT'S JUST THE BIGGEST OPPORTUNITY THE BUSINESS WORLD HAS EVER SEEN!
I hope to see you on Twitter real soon. If you are there already you can follow me @BAT_Consulting. Time for me to stop blogging and get back to Twitter.
I will discuss LinkedIn in a followup blog.
Best wishes for your greatest year ever.
Bob Torella MBA
BAT Consulting Group
No comments:
Post a Comment